Walk any souk from Cairo to Riyadh and you'll watch the oldest conversion funnel on Earth: a buyer who wants the thing, a seller who wants the sale, and a short negotiation that ends with both sides feeling clever. E-commerce deleted that conversation and replaced it with a static price tag and a back button.
The result shows up in your analytics as abandonment. The customer who would have happily paid 8% under list — and told their friends about the deal they cut — instead bounces to a competitor, or waits for a sitewide sale that costs you 25% across the entire catalog.
Discount codes don't fix this. Codes are broadcast margin erosion: everyone gets the same cut whether they needed convincing or not. What the souk always understood is that discounting is a negotiation, not a policy — the discount should be exactly as deep as this one customer needs, and not a piaster deeper.
That's Fasel. فاصل — the one who haggles. It sits quietly on your product and cart pages, watches for the moment a customer starts to leave, and opens the one conversation MENA shoppers have been having for a thousand years.
Fasel ships as a Shopify theme app extension — an app embed the merchant toggles on. No theme edits, no code pasted into Liquid, nothing to undo at uninstall. The widget inherits the storefront's direction handling, renders fully RTL, and stays out of the way until the moment it can save a sale.
The personality is the product: quick-reply chips like «غالي والله» and «نزّل شوي» make the customer's side of the haggle one tap. Every dialect pack is 38 hand-written lines — openers, counters, holds, and closers — tuned to sound like the merchant your customer grew up buying from.
Fasel doesn't hand your pricing to a language model and hope. Every counter-offer comes from a scripted state machine: concession curve, hold thresholds, walk-away lines. Same inputs, same outputs, auditable. The Arabic is pre-written by humans — the math is done by the engine.
The floor lives in the app's backend, never in the browser. No devtools trick, no request tampering, no prompt injection can close a deal below it — the discount code simply cannot be minted for less.
38 lines each, written for character: the theatrical Egyptian merchant, the dry Gulf closer, the warm Levantine uncle. Pick the pack that matches your market — or run MSA for pan-Arab reach.
Fasel opens when the sale is already leaving: cursor heading for the tab bar on desktop, scroll gone quiet on mobile. It rescues revenue you'd otherwise report as bounce — it doesn't tax customers who were buying anyway.
Every closed deal mints a native Shopify discount scoped to the negotiated amount, one use, short expiry. Deals can't leak to coupon sites, can't be shared in group chats, can't be stacked.
Theme app extension, app embed toggle. Install from the App Store, flip it on, set your floor, pick your dialect. Uninstall leaves no orphaned code behind — Shopify removes the embed cleanly.
Enable haggling only where it makes sense: slow movers, high-margin lines, seasonal stock. Keep your hero products at fixed price while Fasel clears the long tail.
Sessions opened, deals closed, average concession, revenue recovered. See exactly what the souk merchant earned you this month — and what discount depth actually closes your customers.
Remix, Prisma, PostgreSQL on Railway, Shopify GraphQL Admin API — the production stack already running our first app. Built by the same team, operated with the same discipline.
Start free, prove the close rate on your own traffic, then scale up as negotiated deals become a channel. Every tier includes the full engine — tiers scale by deal volume, dialects, and control.
— Currency: USD · Billed through Shopify · Final tier limits published at App Store launch.
