Fixed prices are a Western import.
Your customers never signed up.
Walk any souk from Cairo to Riyadh and you'll watch the oldest conversion funnel on Earth: a buyer who wants the thing, a seller who wants the sale, and a short negotiation that ends with both sides feeling clever. E-commerce deleted that conversation and replaced it with a static price tag and a back button.
The result shows up in your analytics as abandonment. The customer who would have happily paid 8% under list — and told their friends about the deal they cut — instead bounces to a competitor, or waits for a sitewide sale that costs you 25% across the entire catalog.
Discount codes don't fix this. Codes are broadcast margin erosion: everyone gets the same cut whether they needed convincing or not. What the souk always understood is that discounting is a negotiation, not a policy — the discount should be exactly as deep as this one customer needs, and not a piaster deeper.
That's Fasel. فاصل — the one who haggles. It sits quietly on your product and cart pages, watches for the moment a customer starts to leave, and opens the one conversation MENA shoppers have been having for a thousand years.
