The brief.
Honor sells creative work, not products. A design package for a new fashion brand is a bespoke negotiation: how many designs, how many samples, how many shipments, with or without a brand identity, with or without an AI-generated lookbook. Putting that on a generic Shopify product page would have collapsed the value proposition into a price tag the customer wouldn't understand.
What we shipped.
The Custom Design Package configurator.
One number control — Number of Designs, at 750 SAR each — anchors the whole flow. Each design includes one sample (450 SAR each) and one shipment (375 SAR each). When the customer lifts the design count above the 5% discount threshold, the page shows the discount line item itself: "Design Discount —37.50 SAR (5%)." The price breakdown (subtotal, discount, total) updates in real time. Two add-on toggles — Visual Identity at 7,400 SAR, AI Photography at 5,500 SAR — fold into the same total. The customer never has to ask what they're paying.
Discount transparency.
Every discount Honor offers is visible on the page before the customer commits. Not a coupon code chase. Not a Tamara modal popup. The line items are right there: 1 Design(s) with Tech Pack · 1 Sample(s) · 1 Shipment(s) · You save 37.50 SAR (2%). Trust gets engineered in, not promised.
"Book an Appointment", not "Buy now".
For a 1,500+ SAR creative engagement, "Add to cart" is the wrong CTA. The button is "Book an Appointment". The configurator's job is to educate the customer on what they're paying for before the call — so by the time Honor's team gets on a video call, they're talking craft, not pricing.
The home page that closes the loop.
"Build Your Custom Design Package" hero with a single CTA going straight to the configurator. Track-record proof bar — 5+ years, 640+ happy customers, 550+ projects accomplished — sits between the configurator and the newsletter. No filler.
Bilingual end-to-end.
English and Arabic locales fully threaded — language switcher, translated UI, direction-aware layout, Noto Kufi Arabic for the Arabic side. Same as we ship on Enwany, our Saudi National Short Address app for Shopify.
